Nothing Like World of Concrete...

The 37^th Annual World of Concrete Show happened in Las Vegas in January 23^rd- 27^th.  Since 1975, this show has been the industry’s ONLY annual international event dedicated to the commercial concrete and masonry construction industries.  One word to simply describe this show is massive - indoor and outdoor exhibits, leading suppliers showcasing innovative products and technologies, exciting demonstrations and competitions.   There was something going on every minute we were there – we defiantly started off 2012 strong at World of Concrete!  Plans for next years’ show are already in progress…  We hope to meet so many more of our loyal fans and readers so make your plans now!

Don’t take my word for it; here are some reviews from some of our participants:

With 55,000+ visitors, the World of Concrete convention was larger than initially anticipated. PayloadGlobal had a fantastic initial debut. Visitors to the booth were captivated by this unique offering.  Interest in the world's first search engine for the industrial was great and many people came to the stand after hearing about the product from other attendees through word of mouth.  We had a great show and look forward to next year's attendance.

Mitch Cristow – Director of Global Business Development

World of Concrete was the perfect venue to showcase the Dominion Industrial suite of marketing and advertising solutions! We spoke to hundreds of attendees about our international search engine, our wholesale platform, and about our two highly recognized industrial portals. My favorite part of the show was the CAT simulator, and seeing all of the 2012 models debuted from Peterbilt, Dodge, Case, CAT, Bobcat / Doosan and others.

Nadene Evans – Industrial Marketing Manager

I had such great time at the World of Concrete in Las Vegas.  I was very proud to represent our company at this event!  I especially enjoyed when Nadene and I ventured off to visit booths to ask questions to other exhibitors.  It was great how engaged they were and very interested in hearing all about what we have to offer including our EquipmentTraderOnline, WIN, PayloadGlobal, and CommercialTruckTrader. The World of Concrete was a great way for me to see all the new equipment and share with everyone what great websites we have!  It was my first time in Las Vegas and it definitely won't be the last! 

Lyn Pelletier – Sales Manager

I attended World of Concrete for my first time in 2012.  One major thing that hit me as I walked the floor was sheer size of the industry; both physically in the type/size of equipment being displayed, and the number of exhibitors with similar/competitive products to each other.  It struck me that this industry has a strong "cutting edge" to it, inspired by the contractor's desire to find a better way to do things.  And it appears to be a loyal group of purchasers, doing business with people they've done business with before, or with people they have been referred to from a peer.  The attendees were always friendly, and always willing to talk.  People from all over the world were represented at WOC 2012.

Carl Arnold – WIN General Manager

The World of Concrete proved, once again, to be the most unique equipment show of the year. Attendees came from all over the planet, providing a wealth of diversity. We made a number of interesting contacts that are likely to provide terrific joint opportunities. Our launch of PayloadGlobal proved to be a real crowd-pleaser. Mitch Cristow had a lot of traffic at his booth, and many of the people were from other countries.  The show is so big that it really takes an attendee several days to see everything. It felt to me that the number of vendors providing seminars/instruction at their booths increased this year. I saw a lot of live demonstrations that were well-attended.

Charles Bowles – Sales Development Manager

More Site Updates

Hello again, everyone.  It's another week and we've launched more updates to the sites, CommercialTruckTrader and EquipmentTraderOnline.  Some of these updates were directly related to feedback we've received from the site, so I'm sure there's a few people out there who will appreciate them!

Inventory Management Tool.
The overhauled Inventory tab in the web IMT has generated lots of feedback.  Some good, some bad.  We've been working to address the "bad" elements in as a measured, thoughtful process as possible.  With that said, you can now:

• Edit stock number directly on the Inventory tab as you used to be able to on the old version of the page. 
• Filter by Attachments on the Inventory tab.

A couple weeks ago we also added the Featured Dealer Inventory section into our Search Results.  This week we're including additional reporting in the IMT to show the results from this new segment.

We will be watching these numbers closely since we are considering relaxing the restrictions on this new section to increase impressions.  What changes we implement have to balance what the user is looking for against optimal impression rates for the Dealer.  This can be difficult to maintain, so we will be doing this in increments based upon the available reporting data.

Progressive Sponsorship.
We've had a long relationship with Progressive Insurance and we are now expanding that relationship.  On our Insurance pages, you can now get a quote, find an agent, or just get the phone number to call if you want to learn more about insuring your Truck with Progressive.  We hope to find more sponsorships like this in the future for out other Research pages.

On another note.... feedback.
I read every piece of feedback that is sent either from the Inventory Management Tool or from our other links in Search Results and elsewhere on the site.  I try to respond to all of them, but even if I don't, know that I am reading what you send.

So that's it - another week, more updates, and keep the feedback coming.  Don't forget to download the IMT Mobile, too, from the App Store or Android Market.  An update is coming out for that in the next week or so once approvals from Apple and Android are complete.